Google: Display Advertising theory

Google outlines the theory of display advertising using ideas taken from science Google’s Neal Mohan, Vice President of Product Management, confirmed their long-term future will be based on display advertising and over the last 6-9 months have outlined their vision....

Adwords Quality Score Explained by Google

Google video explains the effect of Quality Score (QS) Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising. Google keeps all things pretty close to their chest so when they make the effort...