Google announces new paid search reporting facilities but there are concerns On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels. Search Funnels introduce a new level of reporting which show, among other data, the ad...
Mobile use sees further substantial growth In the most recent IAB (Internet Advertising Bureau) and PricewaterhouseCooper’s annual report it indicated that despite an overall decrease in ad spend mobile advertising rocketed. (Brand Republic Report) It has shown...
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