by Rob Willox | Jan 27, 2012 | Advertising, Inbound Marketing
QR Codes double in use in 2011 Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in January. In a survey of the top 100 magazine titles throughout the...
by Rob Willox | Dec 22, 2011 | Advertising, Inbound Marketing
Yellow Pages – Even less walking for your fingers! Last year, almost to the day, received my new copy of Yellow Pages for our local area. The new one just popped through the door (there was a time when it couldn’t fit through the letterbox). Posted last year...
by Rob Willox | Dec 6, 2011 | Advertising, Ecommerce, Inbound Marketing, Testing
Yes & No! Sitting on the fence, not really! It depends if you are on the receiving end or giving end. If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer you may not be as delighted! As a consumer you will obviously find...
by Rob Willox | Jul 23, 2011 | Advertising, Google, Search Engine Optimisation
New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews and mentions giving them a lower priority. It would appear they are...
by Rob Willox | Jun 28, 2011 | Advertising, Ecommerce, Inbound Marketing, Social Media
QR Codes – good for something, then! In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales. For those who were maybe unsure of what they...
by Rob Willox | May 26, 2011 | Advertising, Analytics, Ecommerce, Security, Web Design
New Laws for the use of cookies that store online user information May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK and across Europe. (See...
