E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of...
When planning traffic strategy for your website in 2020, you will be right to include strategy for social media and search engine. However, if push comes to shove, and you have to choose between investing in search engine optimisation or social media, which is the...
To make room for quality-driven sites, Google consecutively introduced two algorithm updates: the Panda and the Penguin. These updates affected many websites, both positively and negatively. If your domain suffered the latter, do not fret because it is not yet the end...
What makes an article stand out? There is no secret formula for creating highly engaging articles that will work for every blog or brand. However, repeated research has consistently demonstrated a strong correlation between certain content characteristics and a copy’s...
BERT – What’s a Link Worth to You? Quality links are really hard to get. What if you have good links in your disavow file? Worse, what if there are harmful sites linking to you that haven?t been disavowed? Jim Boykin will personally analyze your backlinks...
