by Rob Willox | Mar 9, 2017 | Google, PPC, Search Engine Optimisation
Have you noticed the change to Google Ads? Google started testing in January this year a new ‘Ad’ label and it has now been rolled out globally. This white label with green text and a green outline is replacing the solid green label that was launched in June 2016 . If...
by Rob Willox | Jun 10, 2011 | Google, PPC, Search Engine Optimisation, Web Design
How will Schema impact on SEO? On 9 June 2011, it was announced that the web’s leading search engines, Google, Yahoo and Bing, are giving their support to what appears to be a significant update to the way they will be indexing content apparently starting now and in...
by Rob Willox | May 19, 2011 | Advertising, Google, PPC, Testing
Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search...
by Rob Willox | May 6, 2011 | Google, Inbound Marketing, PPC, Search Engine Optimisation
Google instant serps preview Most browsers (searchers that is) will have used, seen or at least have been aware of the instant preview option available for search results (the little magnifying glass alongside page title). What impact it had on click-through rates...
by Rob Willox | Apr 7, 2011 | Conversion Rate Optimisation, Inbound Marketing, PPC, Search Engine Optimisation, Testing
What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into...
by Rob Willox | Dec 12, 2010 | Advertising, Conversion Rate Optimisation, Inbound Marketing, PPC, Testing
Yellow Pages Local Advertising – Is it worth it? Just received, this morning, new edition of our local Yellow Pages covering the Edinburgh postcode area which includes Central Borders and Livingston areas. If you have received your own you will have noticed that...
