by Rob Willox | Jan 4, 2012 | Analytics, Google, Testing
Google Analytics Multi-Channel Funnels Back in August 2011 posted Multi Channel Funnel reports in Google Analytics about the introduction of the new features and the possibilities they offered. Sometimes, particularly for site owners not steeped in analytics, they...
by Rob Willox | Dec 6, 2011 | Advertising, Ecommerce, Inbound Marketing, Testing
Yes & No! Sitting on the fence, not really! It depends if you are on the receiving end or giving end. If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer you may not be as delighted! As a consumer you will obviously find...
by Rob Willox | May 19, 2011 | Advertising, Google, PPC, Testing
Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search...
by Rob Willox | Apr 7, 2011 | Conversion Rate Optimisation, Inbound Marketing, PPC, Search Engine Optimisation, Testing
What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into...
by Rob Willox | Dec 12, 2010 | Advertising, Conversion Rate Optimisation, Inbound Marketing, PPC, Testing
Yellow Pages Local Advertising – Is it worth it? Just received, this morning, new edition of our local Yellow Pages covering the Edinburgh postcode area which includes Central Borders and Livingston areas. If you have received your own you will have noticed that...
by Rob Willox | Aug 17, 2010 | Conversion Rate Optimisation, Inbound Marketing, Search Engine Optimisation, Testing
Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their...
