It’s been a few years now that Google started working on mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot. Full Mobile Indexing from September 2020 Google’s analysis shows that most sites shown in search results...
It doesn’t matter what type of business you have; your website is the epicenter of your digital marketing success. It’s the spot where all your digital marketing efforts meet. It’s also where you’ll greet a new customer or watch them bounce out of eyesight. A mistake...
E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of...
When planning traffic strategy for your website in 2020, you will be right to include strategy for social media and search engine. However, if push comes to shove, and you have to choose between investing in search engine optimisation or social media, which is the...
To make room for quality-driven sites, Google consecutively introduced two algorithm updates: the Panda and the Penguin. These updates affected many websites, both positively and negatively. If your domain suffered the latter, do not fret because it is not yet the end...
What makes an article stand out? There is no secret formula for creating highly engaging articles that will work for every blog or brand. However, repeated research has consistently demonstrated a strong correlation between certain content characteristics and a copy’s...
