To make room for quality-driven sites, Google consecutively introduced two algorithm updates: the Panda and the Penguin.
These updates affected many websites, both positively and negatively. If your domain suffered the latter, do not fret because it is not yet the end of the world.
You can regain the former glory of your website by focusing on clever SEO techniques approved by Google.
Local SEO for Business Websites
Here is the 4 Strategies That Are Often Overlooked for Local SEO
1. Find the appropriate keywords for your business
2. Be part of the list in Google Places
3. Include photos in your posts
4. Invite clients to review your products or services
Local SEO is really simple. Your website can earn quality traffic by focusing on the needs of your visitors coupled with subtle optimisation techniques.