BERT – What’s a Link Worth to You?
Quality links are really hard to get. What if you have good links in your disavow file? Worse, what if there are harmful sites linking to you that haven?t been disavowed? Jim Boykin will personally analyze your backlinks and existing disavow file.
BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries.
BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing.
Google’s mysterious algorithms are on a never-ending quest to better understand what exactly searchers are looking for.
Let’s go over some of the big ones.
1. Informational Queries Take the Spotlight with BERT
2. Fortune Favors Laser-Focused Answers
3. Longer Content Might Not Always Be Better
Google’s age-old advice, “create high quality content with the user in mind,” remains the focus of SEO.
If you are searching for ways to fine-tune your strategy around the BERT update, abiding by these classic words of wisdom should remain your primary game plan.
There’s a reason why SEO pros across the board were warning people to be cautious of “BERT optimization” content – both before and after the update happened.
To continue beating the dead horse – if creating awesome content that answers your target users’ pressing questions is a priority of yours, you don’t need to do anything to “optimize” for BERT.