Category Archives: Ecommerce

Ecommerce is your shopping basket on the web and extension of your company’s existing sales activity using the internet as the first point of contact.

7 issues contributing to cart abandonment!

Cart abandonment rate

Cart Abandonment is a major problem for most ecommerce sites Cart abandonment continues to be be writ large in the minds of almost all ecommerce site owners. If it’s not you are either not aware of it or don’t care about it and losing sales every day of the week. Or, you are one of the few retailers that are … Continue reading

Posted in Conversion Rate Optimisation, Ecommerce | Leave a comment

The Mobile web is here and it’s not going away

Mobile browsing is growing but will it make a big impact on ecommerce? There is no doubt that mobile devices are being used to browse the internet more and more. But the jury is still out, as far as I’m concerned, when it’s stated that mobile, in the form of smartphones, will overtake desktop or tablets where ecommerce is concerned! … Continue reading

Posted in Ecommerce, Inbound Marketing | 2 Comments

Can Rich Snippets boost Ecommerce?

Schema Rich Snippets

Can Rich Snippets boost Ecommerce ROI? Rich Snippets will be increasingly displayed in search results Rich snippets are the extra information that, when available, show immediately under the title on a search engine listing above the usual meta page description. They give visitors and potential customers an outline of the content of the page they are about to visit. A growing … Continue reading

Posted in Ecommerce, Search Engine Optimisation | Tagged | 2 Comments

Rich Snippets in the SERPS

Rich Snippets Last June published a post Google, Yahoo & Bing adopt new web coding microformat highlighting the adoption by the then major search engines of support for’s micro-formats. Finished the post with the question:- But the real question is, If we don’t implement the new coding schema, what impact will it have on our search page results rankings? Will pages more … Continue reading

Posted in Ecommerce, Search Engine Optimisation | Tagged | 1 Comment

Mobile shopping activity up over 2011 holiday period

Mobile shopping holiday activity up Year on Year Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM. Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over … Continue reading

Posted in Ecommerce, Search Engine Optimisation | Leave a comment

The Psychology Drivers of Ecommerce [Infographic]

The psychological drivers that influences Ecommerce buying decisions Analysis of psychological drivers influencing online buying behaviour and decisions. Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the passage of potential buyers through your sales funnel. It’s important to remember that not all decisions are made … Continue reading

Posted in Ecommerce, Social Media | Tagged , | Leave a comment