Tag Archives: inbound marketing

The Missed Value of Long Tail SEO

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Why target the Long Tail! The simple answer is there is whole lot of hidden value in your long-tail search results. Probably more than you think! What is Long Tail SEO? As site owners we would all like to get all the visitors needed to be successful using the most obviously related keywords relating to our business, products and services. … Continue reading

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Is SEO bad? No, but a penalty for over-optimised content!

Google will penalize if you over-optimize! During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content. It will penalize sites that optimize for search engine ranking rather than specifically for relevance to entered search terms. Or put another way; not focused on ‘customer satisfaction’. He confirmed that … Continue reading

Posted in Inbound Marketing, Search Engine Optimisation, Social Media | Tagged , , , , | 1 Comment

In 2012 will Google change the way we market on internet?

Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will impact on search marketing in 2012 and beyond. He highlighted three areas that will contribute to the changes outlined. … Continue reading

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What is your customer lifetime value?

Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why is lifetime value important Knowing the contribution that an average customer makes to your bottom line … Continue reading

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QR Codes – Subway shopping, just one thing they are good for!

QR Codes – good for something, then! In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales. For those who were maybe unsure of what they were, I used the example of supermarket checkouts to give an elementary explanation, where … Continue reading

Posted in Advertising, Ecommerce, Inbound Marketing, Social Media | Tagged , , , , | 1 Comment

Why do you need a website redesign?

To redesign or not to redesign that is the question! No it’s not! The most important question to ask is why you think you need to have a redesign in the first place. I’m not saying that websites shouldn’t be the subject of a full redesign, if really necessary, but sometimes when the question is answered it turns out that … Continue reading

Posted in Inbound Marketing, Web Design | Tagged , , , , | 1 Comment