Tag Archives: inbound marketing

Black Friday, Cyber Monday – It’s Xmaaaa…s!

In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never easy and can be difficult to get it right even some of the time! … Continue reading

Posted in Conversion Rate Optimisation | Tagged , , | Leave a comment

7 Simple Tips to Make your Blog Content Spread

Blog for more visitors

So, why should you blog? Being in the web design and optimisation business, my first question when meeting a new potential client is “Why do you want a website”? The answers can be wide and varied but many are very similar to “Well, you need one these days, don’t you”, “Everyone else has one”, “We need to be on the … Continue reading

Posted in Inbound Marketing | Tagged , | Leave a comment

The Missed Value of Long Tail SEO

Why target the Long Tail! The simple answer is there is whole lot of hidden value in your long-tail search results. Probably more than you think! What is Long Tail SEO? As site owners we would all like to get all the visitors needed to be successful using the most obviously related keywords relating to our business, products and services. … Continue reading

Posted in Inbound Marketing | Tagged , , | Leave a comment

Is SEO bad? No, but a penalty for over-optimised content!

Google will penalize if you over-optimize! During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content. It will penalize sites that optimize for search engine ranking rather than specifically for relevance to entered search terms. Or put another way; not focused on ‘customer satisfaction’. He confirmed that … Continue reading

Posted in Inbound Marketing, Search Engine Optimisation, Social Media | Tagged , , , , | 1 Comment

In 2012 will Google change the way we market on internet?

Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will impact on search marketing in 2012 and beyond. He highlighted three areas that will contribute to the changes outlined. … Continue reading

Posted in Analytics, Google, Inbound Marketing, Search Engine Optimisation | Tagged , , , | Leave a comment

What is your customer lifetime value?

Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why is lifetime value important Knowing the contribution that an average customer makes to your bottom line … Continue reading

Posted in Conversion Rate Optimisation, Inbound Marketing | Tagged , , | Leave a comment