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Google Analytics–More new features

by Rob Willox | Dec 22, 2011 | Analytics, Google, Search Engine Optimisation

More Google Analytics updates/improvements Google continues to try and improve and make more relevant all its offerings whether that is search based or in this case relating to its free Google Analytics. With all the Panda updates that have gone on this year alone it...

Google Places – It’s changing face

by Rob Willox | Jul 23, 2011 | Advertising, Google, Search Engine Optimisation

New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews and mentions giving them a lower priority. It would appear they are...

Email Marketing Best Practice!

by Rob Willox | Jan 13, 2011 | Conversion Rate Optimisation, Inbound Marketing

Email best practice and does it apply to everyone? HTML email marketing do’s but some don’t! We are constantly reminded and remind clients of what is regarded best practice particularly where html email campaigns are concerned. But, does it not apply to...

Not all Url Shortening Services are Equal

by Rob Willox | Dec 9, 2010 | Search Engine Optimisation, Social Media

Choose the best for your SEO activities When using any of these services you have to be careful which service to use as they all don’t use a 301 direct and it is important from an Search Engine Optimisation perspective. For those not fully aware what redirects...

If Amazon is so successful just copy them!

by Rob Willox | Dec 17, 2009 | Search Engine Optimisation, Testing

Amazon are successful! Why not just copy them? If you’re in the web design/optimisation business, how often are you asked if you can build a site just like Amazon’s? Maybe not every day but enough to have investigated how and why Amazon are as successful...
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