Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search...
Google video explains the effect of Quality Score (QS) Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising. Google keeps all things pretty close to their chest so when they make the effort...
What impact does your landing page really have on your PPC campaign Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign. If your landing page doesn’t match up with your ad copy or the expectation it...
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