Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search...
Google video explains the effect of Quality Score (QS) Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising. Google keeps all things pretty close to their chest so when they make the effort...
What impact does your landing page really have on your PPC campaign Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign. If your landing page doesn’t match up with your ad copy or the expectation it...
11 Ways to waste Money with Adwords 11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top! 1. Accepting the...
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