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Tag Archives: google
Accelerated Mobile Pages (AMP) Live! Earlier this week, Google began showing AMP (accelerated mobile pages) results in search results. Google has been talking up Accelerated Mobile Pages (AMP) for months, promising a February launch date when it would start sending search traffic from Google results to pages that have adopted it. You are probably wondering if utilizing AMP will give … Continue reading
Google’s Pandas can’t stop breeding! In the last two weeks there has been four updates to Google’s search algorithm. The most recent four are (in date introduced): Panda algorithm update (September 27th): This was a fairly large update which is designed to target low-quality, spun content and primarily content farms Exact Match Domain (EMD) update (September 28th): To reduce the … Continue reading
Google Analytics Multi-Channel Funnels Back in August 2011 posted Multi Channel Funnel reports in Google Analytics about the introduction of the new features and the possibilities they offered. Sometimes, particularly for site owners not steeped in analytics, they might not be as simple or easy to understand as they might be when clicking on the option for the first time. Mulit-channel funnel … Continue reading
Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will impact on search marketing in 2012 and beyond. He highlighted three areas that will contribute to the changes outlined. … Continue reading
The Freshness Update – Google’s newest algorithm change Google continues, in its opinion, to improve it search algorithm on the basis of providing the best and most relevant content to its customers, the general search public. In most instances they are small and incremental improvements that no-one particularly gets excited about but its recent updates, Panda earlier in the year … Continue reading