Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access....
Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp. Rewarding Repeat Customers...
Facebook Edgerank A question was asked recently on a Facebook status update about how can you ensure your post is seen by the largest amount of the online community. Apart from writing a blog post or some other piece of content and linking to it on Twitter or creating...
Website optimisation – what good can it do? Two sides of the same coin SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways. SEO builds traffic and drives visitors to your site and WSO converts them to...
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