Google: Display Advertising theory

by | Feb 24, 2011 | Advertising, Google

Google outlines the theory of display advertising using ideas taken from science Google’s Neal Mohan, Vice President of Product Management, confirmed their long-term future will be based on display advertising and over the last 6-9 months have outlined their vision....

Behavioural Targeting and Advertising Proposals

by | Feb 5, 2010 | Advertising

US trade bodies adopt badge scheme It’s almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited. Behavioural...

Ecommerce & BT under investigation

by | Aug 21, 2009 | Ecommerce

OFT is to investigate ecommerce and behavioural targeting The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers. As part of its...