The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
It’s interesting to think that technical SEO has become a dying breed in recent years.
At the same time, a number of self-styled thought leaders have made statements that modern SEO is not technical.
These statements misrepresent the opportunities and problems that have sprouted on the backs of newer technologies.
There was a time when it was a prerequisite.
But SEO is going through a renaissance wherein the technical components are coming back to the forefront and to ensure our sites do not attract a penalty, we need to be prepared.
The technical side of SEO is coming back into prominence
In the last number of years as broadband speeds have soared, websites became even more bloated with code, images, bells and whistles that were thought to attract the attention of visitors, both new and returning.
But, as we have seen, technology and users preferences can overtake and force us into re-assessing how we do things and even if they are necessary in the first place.
Mobile has made that a reality and changed, to a large extent, the way users use the internet and the way websites are built.
Ensuring the technical aspects, particularly speed, for mobile search is of critical importance. Users will not wait for bloated, over-weight pages to load.
Now is the time to make sure your site doesn’t experience a penalty by getting downgraded for mobile search.
