by Rob Willox | Jun 20, 2012 | Conversion Rate Optimisation, Search Engine Optimisation
16 steps to better landing pages & five of the biggest mistakes Every page of your web site could be considered a landing page as depending on how effective your search optimisation strategy is a visitor could link to almost any page. Ensuring that page is as...
by Rob Willox | Dec 28, 2011 | Conversion Rate Optimisation, Google, Inbound Marketing, Search Engine Optimisation
Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their...
by Rob Willox | Aug 21, 2011 | Conversion Rate Optimisation, Inbound Marketing
Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why...
by Rob Willox | Apr 7, 2011 | Conversion Rate Optimisation, Inbound Marketing, PPC, Search Engine Optimisation, Testing
What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into...
by Rob Willox | Feb 4, 2011 | Advertising, Conversion Rate Optimisation, Search Engine Optimisation
I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE are quite able to rattle on about...
by Rob Willox | Feb 2, 2011 | Conversion Rate Optimisation, Inbound Marketing, Search Engine Optimisation
Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website owners who are just starting to get to grips with...
