Behavioural Targeting and Advertising Proposals

US trade bodies adopt badge scheme It’s almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited. Behavioural...

Advertising – trend towards the internet

Internet advertising on the increase but needs to be different than traditional model A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews....