Feeding Hummingbird To Improve Your On-Page SEO with Related Topics in Moz Pro

The Times & SEO are changing!

We can no longer rely on keyword targeting alone to optimize our content.

How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz ProWhether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it’s a time-consuming job.

We’re all aware that SEO has become a lot more complex in the last few years with the continuing updating of existing algorithms and new ranking factors impacting SERPs (search engine results pages) with Pandas, Penguins & Hummingbird updates.

Keyword usage alone no longer guarantees us results since Google started using elements of LSI (latent semantic indexing) to figure out the meaning of words and phrases.

As a result Hummingbird started spreading its wings. Now in some cases, pages in the SERP might not need to contain the keyword at all.

That appears like utter chaos, right?

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
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