Track email campaigns with Google Analytics

If you are not tracking the success of your email campaigns then you are missing a huge opportunity.

Assuming that you do have Google Analytics installed (if you don’t then do it now!) you can measure the interest different offers have on your email recipients.

By tagging links in your email campaigns Google Analytics can segment the clicks each link gets and you are able to monitor the conversion rate and success of each.

Help with tagging links

Don’t be put of if it sounds a bit too technical! It’s in Google’s interest to make it as each as possible and they provide a URL building tool that enables you to tag each to make it easy to add and track.

However, if you need help setting up and analysing your campaign traffic you can contact us using the form at the foot of this page.

Share This