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Google doesn’t use description tag for ranking but… Update

Google doesn’t use description tag for ranking but… Update

by Rob Willox | Jun 2, 2017 | Conversion Rate Optimisation, Google, Search Engine Optimisation

Don’t throw your description away completely – it’s still a valuable asset! UPDATE: Way back in 2010 published the post below about the importance of the meta description tag in encouraging searchers to click-through to your site rather than another...
Black Friday, Cyber Monday – It’s Xmaaaa…s!

Black Friday, Cyber Monday – It’s Xmaaaa…s!

by Rob Willox | Nov 7, 2014 | Conversion Rate Optimisation

In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never...
7 Simple Tips to Make your Blog Content Spread

7 Simple Tips to Make your Blog Content Spread

by Rob Willox | Sep 8, 2014 | Inbound Marketing

So, why should you blog? Being in the web design and optimisation business, my first question when meeting a new potential client is “Why do you want a website”? The answers can be wide and varied but many are very similar to “Well, you need one these days, don’t...

16 steps to optimise your landing pages

by Rob Willox | Jun 20, 2012 | Conversion Rate Optimisation, Search Engine Optimisation

16 steps to better landing pages & five of the biggest mistakes Every page of your web site could be considered a landing page as depending on how effective your search optimisation strategy is a visitor could link to almost any page. Ensuring that page is as...

What is your customer lifetime value?

by Rob Willox | Aug 21, 2011 | Conversion Rate Optimisation, Inbound Marketing

Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of time they remain a customer and continue to buy from you. So, why...
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