It doesn’t matter what type of business you have; your website is the epicenter of your digital marketing success. It’s the spot where all your digital marketing efforts meet. It’s also where you’ll greet a new customer or watch them bounce out of eyesight.
A mistake that too many businesses make is not understanding the codependent relationship between the success of their SEO strategies and their websites. They might get that a great SEO plan can generate more traffic, but they’re completely missing the other side of it.
Here are a few ways that a bad website might be killing your SEO, and what you can do to make it better.
- Slow-Loading Pages
- Duplicate Content
- Content That’s Lacking
- A Domain That Doesn’t Make Sense
- Not Having A Mobile-Friendly Design
If you’ve been wondering what you can do to improve your SEO, start by looking at your website. It can be your best friend in building a successful SEO strategy that generates traffic and revenue for your business.
Sometimes the simplest solutions escape us. This is a great example of how paying a little more attention to the basics can pay off big in the end.