The psychological drivers that influences Ecommerce buying decisions

Analysis of psychological drivers influencing online buying behaviour and decisions.

Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the passage of potential buyers through your sales funnel.

It’s important to remember that not all decisions are made in one single visit and customers will check our various elements before buying.

Not all decisions are made solely on price and a growing influence is your social media presence and profile and the engagement and interaction with both your and their existing fans and friends.

Social Commerce Psychology of Shoppers

Whether you sell within the Facebook or other social media platform or primarily off your own website ensuring a positive image throughout all your online activities is and will continue to be important.

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