Ecommerce & BT under investigation

by | Aug 21, 2009 | Ecommerce

OFT is to investigate ecommerce and behavioural targeting The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers. As part of its...

Advertising – trend towards the internet

by | Jul 23, 2009 | Advertising

Internet advertising on the increase but needs to be different than traditional model A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews....

More Twitter and other social media

by | Jul 23, 2009 | Social Media

Is the jury still out on Twitter? Twitter is only one of a number of ‘social’ sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype. I posted a blog entry titled “Website optimisation –...