by Rob Willox | Feb 4, 2020 | Inbound Marketing
John Wanamaker’s quote is one of the most famous in 100 years of advertising history! “Half of the money I spend on advertising is wasted; I just don’t know which half.” Brand advertising is broken. Here’s why! So what do today’s marketers think of John Wanamaker’s...
by Rob Willox | Jan 30, 2020 | Search Engine Optimisation
E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of...
by Rob Willox | Jan 29, 2020 | Search Engine Optimisation, Social Media
When planning traffic strategy for your website in 2020, you will be right to include strategy for social media and search engine. However, if push comes to shove, and you have to choose between investing in search engine optimisation or social media, which is the...
by Rob Willox | Jan 28, 2020 | Search Engine Optimisation
To make room for quality-driven sites, Google consecutively introduced two algorithm updates: the Panda and the Penguin. These updates affected many websites, both positively and negatively. If your domain suffered the latter, do not fret because it is not yet the end...
by Rob Willox | Jan 28, 2020 | Search Engine Optimisation
What makes an article stand out? There is no secret formula for creating highly engaging articles that will work for every blog or brand. However, repeated research has consistently demonstrated a strong correlation between certain content characteristics and a copy’s...
