by Rob Willox | Feb 2, 2021 | Search Engine Optimisation
It has long been thought that self-hosted video, which could be regarded as owned by the publisher, would rank better for the content, assuming, of course, that the page did support the overall quality required. Google’s John Mueller says there’s no difference, when...
by Rob Willox | Aug 14, 2020 | Search Engine Optimisation
No matter if you are a big established brand or a start-up business, striving to gain maximum visibility on searches related to your field is always going to represent a challenge as you are competing with many other businesses. Local businesses can increase their...
by Rob Willox | Mar 6, 2020 | Mobile
It’s been a few years now that Google started working on mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot. Full Mobile Indexing from September 2020 Google’s analysis shows that most sites shown in search results...
by Rob Willox | Mar 6, 2020 | Search Engine Optimisation
It doesn’t matter what type of business you have; your website is the epicenter of your digital marketing success. It’s the spot where all your digital marketing efforts meet. It’s also where you’ll greet a new customer or watch them bounce out of eyesight. A mistake...
by Rob Willox | Feb 14, 2020 | Ecommerce, Google
Now that Valentine’s Day is just about over it might be useful to investigate some of the trends Google has uncovered about the continuing popularity of the celebration and what you might consider for your own promotions next year. If you are not following these...
