Tag Archives: customer acquisition

Acquisition vs. Customer Retention Figures Misleading!

Existing or New Customers

Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading

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