Online Customer Reviews – How important are they?

How important are customer reviews to shoppers?

5-star customer reviewsIt turns out, gleaned from recent study, that customer reviews are very important.

It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store.

It appears that 88% of consumers trust online reviews as much as personal recommendations.

Some of the key findings:-

  • For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.
  • Customers are likely to spend 31% more on a business with “excellent” reviews
  • 72% say that positive reviews make them trust a local business more
  • 92% of users will use a local business if it has at least a 4-star rating
  • 72% of consumers will take action only after reading a positive review
  • Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
This entry was posted in Search Engine Optimisation and tagged , . Bookmark the permalink.

Comments are closed.