Acquisition vs. Customer Retention Figures Misleading!

Existing or New Customers

Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading

Posted in Conversion Rate Optimisation | Tagged | 1 Comment

Not being Mobile Friendly WILL affect your search rankings!

Mobile search comparison

Google confirms Mobile Friendly label a ranking factor Back in November 2014 Google announced they were adding a label ‘Mobile Friendly’ to their mobile search results. The label was to indicate if the target website was optimised for viewing on a mobile device. Posted back then what the criteria was to be eligible and listed as ‘Mobile Friendly‘. The question … Continue reading

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Will mobile-friendly label hurt your search traffic?

Mobile friendly label

Google announce ‘Mobile-friendly’ label on mobile search results Google’s mantra has always been its desire to provide the most relevant, informative & user-focused search results (serps). And, in its many search ranking factors, user-experience has seen a growing importance as mobile search has been rising. There is nothing more frustrating than tapping a search result on your mobile phone only … Continue reading

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Black Friday, Cyber Monday – It’s Xmaaaa…s!

ManUnitedFeature

In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never easy and can be difficult to get it right even some of the time! … Continue reading

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MailChimp Snap, Crackle & Pop!

MailChimp Marketing Software

MailChimp Snap – Mobile Email Marketing App No, it’s not a new marketing campaign for Kellogs Rice Crispies but a new email marketing app from MailChimp! MailChimp Snap is a mobile app to help retailers communicate quickly and easily with their customers about new products just in. Unfortunately, at present it is available for iOS only but MailChimp confirm the … Continue reading

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7 Simple Tips to Make your Blog Content Spread

Blog for more visitors

So, why should you blog? Being in the web design and optimisation business, my first question when meeting a new potential client is “Why do you want a website”? The answers can be wide and varied but many are very similar to “Well, you need one these days, don’t you”, “Everyone else has one”, “We need to be on the … Continue reading

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