- 10 Web Design Trends to boost Conversion in 2016
- Google Updates Search Quality Rating Guidelines
- 7 Steps to effective Product Photography
- Marketing in the digital age – the personal touch!
- Online Customer Reviews – How important are they?
- Onsite User Behaviour as a Ranking Signal
- Acquisition vs. Customer Retention Figures Misleading!
- Not being Mobile Friendly WILL affect your search rankings!
- Will mobile-friendly label hurt your search traffic?
- Black Friday, Cyber Monday – It’s Xmaaaa…s!
Web Design Trends for 2016 Your website is your visitor’s window on your world and often the first impression they have! As such it is important that a first impression makes the right one! The question is should you jump on every design trend which might help make sure that impression is the right one. The question is should you jump … Continue reading
‘Quality’ web pages rank better and speed is a big factor! Back in 2013, Google confirmed that their search algorithm was continually evolving and the results monitored by human raters. As confirmation they published their human rating guidelines to offer a level of transparency to help webmasters understand what Google looks for in web pages. They have updated the guidelines … Continue reading
DIY Product Photography for Effective Ecommerce Sales High quality product photography is essential for apparel ecommerce and indeed ecommerce in general. For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best … Continue reading
The personal touch can often be overlooked in the digital marketing age It is often said, not only for marketing but in general, that simple is often best! With the growing dependence on the internet, digital marketing and automation it is easy to forget earlier and effective marketing techniques. With the proliferation of new technologies, platforms and new tools to … Continue reading
How important are customer reviews to shoppers? It turns out, gleaned from recent study, that customer reviews are very important. It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store. It appears that 88% of consumers trust online reviews as much as personal recommendations. Some of the key findings:- For nearly 9 … Continue reading
Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate analysis is one of the most prominent search quality feedback signals Read full article about Onsite User Behaviour as … Continue reading