10 ways to convert more customers with psychology

10 tactics to ethically convert more customers

Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more customers to say Yes! The following are 10 approaches towards that goal based on a … Continue reading

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SEO’s Two Most Important Tactics

SEO’s Two Most Important Tactics

A recent blog post, titled as the above, on SiteProNews started out with the following paragraph It used to be a fairly accurate statement to say that SEO was a finite task. You executed some keywords, meta-data, and a few tricks of the trade, and then focused on your site’s products and services. Rankings fluctuated, but usually not erratically. and … Continue reading

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Google starts using HTTPS as ranking signal!

HTTPS Security Lock

Google confirms security is a top priority – now using HTTPS as a ranking signal It might not be too much of a surprise as people using Search, Gmail and Google Drive, for example, already have an automatic secure connection to these Google services. A spokesman at Google said, “Beyond our own stuff, we’re also working to make the Internet … Continue reading

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3 Myths About Duplicate Content

3 Myths About Duplicate Content

Google Authorship could help! The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content . They just somehow assume that if something appears twice online, asteroids and locusts must be close to decimating all their efforts! Google’s recent decision … Continue reading

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Author Photos are Gone: Does Google Authorship Still Have Value?

Author Photos are Gone: Does Google Authorship Still Have Value?

Google Author pictures? Don’t throw out the baby with the bathwater! If you have actioned authorship links there is no point removing them as your author name will still appear although your picture won’t. There is no guarantee or confirmation but there is every liklihood that it will still be valuable at some level perhaps even yet to be decided … Continue reading

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Internet Marketing Edinburgh

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It’s still marketing, Jim, but not as we know it… The Internet turned Marketing up-side-down! The Internet has changed the marketing landscape or more accurately, business and consumer shoppers, have changed it and turned internet marketing up-side-down! Regardless of where you are located, in Edinburgh or anywhere else for that matter, how marketing is done will never be the same … Continue reading

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