RankBrain: four SEO tactics you’ll need to survive

What does RankBrain do?

RankBrain – Google’s AI relevance engine Google calls RankBrain when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its results that don’t provide the highest-quality content and to find the most relevant answers for users. Now marketers who want to gain precious visibility on always-shrinking organic … Continue reading

Posted in Search Engine Optimisation | Tagged , , , , | Comments Off on RankBrain: four SEO tactics you’ll need to survive

6 SEO trends to get ready for

6 SEO trends to get ready for

Voice Search & AMP (accelerated mobile pages) just 2 We’ve heard a lot about keyword research and its importance for on-page SEO. But have you thought about keyword research being the most trustworthy source of consumer and market insights? Being able to learn about SEO trends and changes long before the media at large catch up is just as strange as … Continue reading

Posted in Search Engine Optimisation | Tagged | Comments Off on 6 SEO trends to get ready for

Being mobile friendly even more important from May

Mobile friendly label

It’s all go for mobile at Google Getting good, relevant answers when you search shouldn’t depend on what device you’re using. Relevancy search results has always been Google’s stated aim and that searchers should get the best answer possible, regardless if using a phone, desktop or tablet. It was last year that Google started using mobile-friendliness as a ranking signal on mobile … Continue reading

Posted in Search Engine Optimisation | Tagged , | Comments Off on Being mobile friendly even more important from May

Google On AMP As a Ranking Signal

AMP Mobile Sample

Accelerated Mobile Pages (AMP) Live! Earlier this week, Google began showing AMP (accelerated mobile pages) results in search results. Google has been talking up Accelerated Mobile Pages (AMP) for months, promising a February launch date when it would start sending search traffic from Google results to pages that have adopted it. You are probably wondering if utilizing AMP will give … Continue reading

Posted in Search Engine Optimisation | Tagged , , , | Comments Off on Google On AMP As a Ranking Signal

Feeding Hummingbird To Improve Your On-Page SEO with Related Topics in Moz Pro

How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro

The Times & SEO are changing! We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it’s a time-consuming job. We’re all aware that SEO has become a lot … Continue reading

Posted in Search Engine Optimisation | Tagged , , , | Comments Off on Feeding Hummingbird To Improve Your On-Page SEO with Related Topics in Moz Pro

Neil Patel’s Eight Pet Peeves About Most Blogs

Neil Patel’s Eight Pet Peeves About Most Blogs

Today, just about everyone is doing content marketing. But not everyone is doing it right. More than 90% of marketers are using content marketing. These marketers spend a whopping 33% of their marketing budget on content marketing. But there’s a problem: Many businesses are totally inept at blogging. In a 2013 survey, researchers discovered that only 1 in 8 businesses had … Continue reading

Posted in Search Engine Optimisation | Tagged , | 1 Comment