Will mobile-friendly label hurt your search traffic?

Mobile friendly label

Google announce ‘Mobile-friendly’ label on mobile search results Google’s mantra has always been its desire to provide the most relevant, informative & user-focused search results (serps). And, in its many search ranking factors, user-experience has seen a growing importance as mobile search has been rising. There is nothing more frustrating than tapping a search result on your mobile phone only … Continue reading

Posted in Search Engine Optimisation | Leave a comment

Black Friday, Cyber Monday – It’s Xmaaaa…s!

ManUnitedFeature

In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never easy and can be difficult to get it right even some of the time! … Continue reading

Posted in Conversion Rate Optimisation | Tagged , , | Leave a comment

MailChimp Snap, Crackle & Pop!

MailChimp Marketing Software

MailChimp Snap – Mobile Email Marketing App No, it’s not a new marketing campaign for Kellogs Rice Crispies but a new email marketing app from MailChimp! MailChimp Snap is a mobile app to help retailers communicate quickly and easily with their customers about new products just in. Unfortunately, at present it is available for iOS only but MailChimp confirm the … Continue reading

Posted in Ecommerce | Tagged | Leave a comment

7 Simple Tips to Make your Blog Content Spread

Blog for more visitors

So, why should you blog? Being in the web design and optimisation business, my first question when meeting a new potential client is “Why do you want a website”? The answers can be wide and varied but many are very similar to “Well, you need one these days, don’t you”, “Everyone else has one”, “We need to be on the … Continue reading

Posted in Inbound Marketing | Tagged , | Leave a comment

Mobile commerce – the changing landscape in 2014

Only 38% success from mobile

Mobile eCommerce is growing at a rate-of-knots! But are retailers taking advantage of this next frontier for new customers and the opportunity for higher conversions? The answer seems to be a resounding no, or at least, not yet! The infographic below, analysing mobile conversions, shows that most marketers have been slow to adopt and adapt to the opportunities offered by … Continue reading

Posted in Ecommerce | Leave a comment

10 ways to convert more customers with psychology

10 tactics to ethically convert more customers

Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more customers to say Yes! The following are 10 approaches towards that goal based on a … Continue reading

Posted in Conversion Rate Optimisation | Leave a comment