Onsite User Behaviour as a Ranking Signal

User Behaviour Data as a Ranking Signal

Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate analysis is one of the most prominent search quality feedback signals Read full article about Onsite User Behaviour as … Continue reading

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Acquisition vs. Customer Retention Figures Misleading!

Existing or New Customers

Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading

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Not being Mobile Friendly WILL affect your search rankings!

Mobile search comparison

Google confirms Mobile Friendly label a ranking factor Back in November 2014 Google announced they were adding a label ‘Mobile Friendly’ to their mobile search results. The label was to indicate if the target website was optimised for viewing on a mobile device. Posted back then what the criteria was to be eligible and listed as ‘Mobile Friendly‘. The question … Continue reading

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Will mobile-friendly label hurt your search traffic?

Mobile friendly label

Google announce ‘Mobile-friendly’ label on mobile search results Google’s mantra has always been its desire to provide the most relevant, informative & user-focused search results (serps). And, in its many search ranking factors, user-experience has seen a growing importance as mobile search has been rising. There is nothing more frustrating than tapping a search result on your mobile phone only … Continue reading

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Black Friday, Cyber Monday – It’s Xmaaaa…s!


In case anyone has missed it, it’s that time of year again – Christmas and all that goes with it! It’s the time for giving and receiving and that usually means trying to think of gifts to give your special friends and loved ones. It’s never easy and can be difficult to get it right even some of the time! … Continue reading

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MailChimp Snap, Crackle & Pop!

MailChimp Marketing Software

MailChimp Snap – Mobile Email Marketing App No, it’s not a new marketing campaign for Kellogs Rice Crispies but a new email marketing app from MailChimp! MailChimp Snap is a mobile app to help retailers communicate quickly and easily with their customers about new products just in. Unfortunately, at present it is available for iOS only but MailChimp confirm the … Continue reading

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