- 7 Steps to effective Product Photography
- Marketing in the digital age – the personal touch!
- Online Customer Reviews – How important are they?
- Onsite User Behaviour as a Ranking Signal
- Acquisition vs. Customer Retention Figures Misleading!
- Not being Mobile Friendly WILL affect your search rankings!
- Will mobile-friendly label hurt your search traffic?
- Black Friday, Cyber Monday – It’s Xmaaaa…s!
- MailChimp Snap, Crackle & Pop!
- 7 Simple Tips to Make your Blog Content Spread
DIY Product Photography for Effective Ecommerce Sales High quality product photography is essential for apparel ecommerce and indeed ecommerce in general. For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best … Continue reading
The personal touch can often be overlooked in the digital marketing age It is often said, not only for marketing but in general, that simple is often best! With the growing dependence on the internet, digital marketing and automation it is easy to forget earlier and effective marketing techniques. With the proliferation of new technologies, platforms and new tools to … Continue reading
How important are customer reviews to shoppers? It turns out, gleaned from recent study, that customer reviews are very important. It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store. It appears that 88% of consumers trust online reviews as much as personal recommendations. Some of the key findings:- For nearly 9 … Continue reading
Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate analysis is one of the most prominent search quality feedback signals Read full article about Onsite User Behaviour as … Continue reading
Customer Acquisition versus Customer Retention The infographic below makes interesting reading as it’s long been knows that the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is a low of 5-20%. Also, existing customers are 50% more likely to try new products and spend 31% more when compared … Continue reading
Google confirms Mobile Friendly label a ranking factor Back in November 2014 Google announced they were adding a label ‘Mobile Friendly’ to their mobile search results. The label was to indicate if the target website was optimised for viewing on a mobile device. Posted back then what the criteria was to be eligible and listed as ‘Mobile Friendly‘. The question … Continue reading