- 7 Simple Tips to Make your Blog Content Spread
- Mobile commerce – the changing landscape in 2014
- 10 ways to convert more customers with psychology
- SEO’s Two Most Important Tactics
- Google starts using HTTPS as ranking signal!
- 3 Myths About Duplicate Content
- Author Photos are Gone: Does Google Authorship Still Have Value?
- Internet Marketing Edinburgh
- The Missed Value of Long Tail SEO
- Free Shipping or Fast Shipping?
So, why should you blog? Being in the web design and optimisation business, my first question when meeting a new potential client is “Why do you want a website”? The answers can be wide and varied but many are very similar to “Well, you need one these days, don’t you”, “Everyone else has one”, “We need to be on the … Continue reading
Mobile eCommerce is growing at a rate-of-knots! But are retailers taking advantage of this next frontier for new customers and the opportunity for higher conversions? The answer seems to be a resounding no, or at least, not yet! The infographic below, analysing mobile conversions, shows that most marketers have been slow to adopt and adapt to the opportunities offered by … Continue reading
Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more customers to say Yes! The following are 10 approaches towards that goal based on a … Continue reading
Google confirms security is a top priority – now using HTTPS as a ranking signal It might not be too much of a surprise as people using Search, Gmail and Google Drive, for example, already have an automatic secure connection to these Google services. A spokesman at Google said, “Beyond our own stuff, we’re also working to make the Internet … Continue reading
Google Authorship could help! The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content . They just somehow assume that if something appears twice online, asteroids and locusts must be close to decimating all their efforts! Google’s recent decision … Continue reading