- 10 ways to convert more customers with psychology
- SEO’s Two Most Important Tactics
- Google starts using HTTPS as ranking signal!
- 3 Myths About Duplicate Content
- Author Photos are Gone: Does Google Authorship Still Have Value?
- Internet Marketing Edinburgh
- The Missed Value of Long Tail SEO
- Free Shipping or Fast Shipping?
- Facebook #hashtags–Just a waste of space?
- SEO – The shifting sands of optimisation
Using psychology in the conversion funnel The secret to more sales is understanding what it is your customer wants and offering either a product or service to satisfy that need. In fact, some would say it is the first ‘law’ of marketing. Ethically persuade more customers to say Yes! The following are 10 approaches towards that goal based on a … Continue reading
Google confirms security is a top priority – now using HTTPS as a ranking signal It might not be too much of a surprise as people using Search, Gmail and Google Drive, for example, already have an automatic secure connection to these Google services. A spokesman at Google said, “Beyond our own stuff, we’re also working to make the Internet … Continue reading
Google Authorship could help! The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content . They just somehow assume that if something appears twice online, asteroids and locusts must be close to decimating all their efforts! Google’s recent decision … Continue reading
Google Author pictures? Don’t throw out the baby with the bathwater! If you have actioned authorship links there is no point removing them as your author name will still appear although your picture won’t. There is no guarantee or confirmation but there is every liklihood that it will still be valuable at some level perhaps even yet to be decided … Continue reading
It’s still marketing, Jim, but not as we know it… The Internet turned Marketing up-side-down! The Internet has changed the marketing landscape or more accurately, business and consumer shoppers, have changed it and turned internet marketing up-side-down! Regardless of where you are located, in Edinburgh or anywhere else for that matter, how marketing is done will never be the same … Continue reading