3 Myths About Duplicate Content

3 Myths About Duplicate Content

Google Authorship could help! The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content . They just somehow assume that if something appears twice online, asteroids and locusts must be close to decimating all their efforts! Google’s recent decision … Continue reading

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Author Photos are Gone: Does Google Authorship Still Have Value?

Author Photos are Gone: Does Google Authorship Still Have Value?

Google Author pictures? Don’t throw out the baby with the bathwater! If you have actioned authorship links there is no point removing them as your author name will still appear although your picture won’t. There is no guarantee or confirmation but there is every liklihood that it will still be valuable at some level perhaps even yet to be decided … Continue reading

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Internet Marketing Edinburgh

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It’s still marketing, Jim, but not as we know it… The Internet turned Marketing up-side-down! The Internet has changed the marketing landscape or more accurately, business and consumer shoppers, have changed it and turned internet marketing up-side-down! Regardless of where you are located, in Edinburgh or anywhere else for that matter, how marketing is done will never be the same … Continue reading

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The Missed Value of Long Tail SEO

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Why target the Long Tail! The simple answer is there is whole lot of hidden value in your long-tail search results. Probably more than you think! What is Long Tail SEO? As site owners we would all like to get all the visitors needed to be successful using the most obviously related keywords relating to our business, products and services. … Continue reading

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Free Shipping or Fast Shipping?

Free Delivery Option

Free Shipping v Fast Shipping/Delivery It’s a regularly asked and often deliberated over question, “Should we offer Free Shipping”? And, there is no right or wrong answer. It often depends on the type of business you’re in and the type and value of products sold. From your customer’s point-of-view, however, free shipping can be a big factor but your decision … Continue reading

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Facebook #hashtags–Just a waste of space?

Facebook #hashtags

Facebook #hashtags appear to be having no impact With all the hype, chat, blog posts and about every other means the introduction of #hashtags to Facebook seemed like the next big innovation to be let loose on the news feed. But, recent research conducted by Edgerank Checker pours cold water on the benefits and probably makes disappointing reading for the … Continue reading

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