Now that Valentine’s Day is just about over it might be useful to investigate some of the trends Google has uncovered about the continuing popularity of the celebration and what you might consider for your own promotions next year. If you are not following these...
Blogging is a fantastic way to get found online, share your expertise and build credibility. However, there is more to blogging than putting great ideas down on paper. With this in mind, here are 5 questions you should ask yourself if you’re just getting started with...
John Wanamaker’s quote is one of the most famous in 100 years of advertising history! “Half of the money I spend on advertising is wasted; I just don’t know which half.” Brand advertising is broken. Here’s why! So what do today’s marketers think of John Wanamaker’s...
E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of...
When planning traffic strategy for your website in 2020, you will be right to include strategy for social media and search engine. However, if push comes to shove, and you have to choose between investing in search engine optimisation or social media, which is the...
