It’s been a few years now that Google started working on mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot. Full Mobile Indexing from September 2020 Google’s analysis shows that most sites shown in search results...
It doesn’t matter what type of business you have; your website is the epicenter of your digital marketing success. It’s the spot where all your digital marketing efforts meet. It’s also where you’ll greet a new customer or watch them bounce out of eyesight. A mistake...
Now that Valentine’s Day is just about over it might be useful to investigate some of the trends Google has uncovered about the continuing popularity of the celebration and what you might consider for your own promotions next year. If you are not following these...
Blogging is a fantastic way to get found online, share your expertise and build credibility. However, there is more to blogging than putting great ideas down on paper. With this in mind, here are 5 questions you should ask yourself if you’re just getting started with...
John Wanamaker’s quote is one of the most famous in 100 years of advertising history! “Half of the money I spend on advertising is wasted; I just don’t know which half.” Brand advertising is broken. Here’s why! So what do today’s marketers think of John Wanamaker’s...
