Study: How valuable is it to have keywords in your domain URL?

Keywords in url

In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video , … Continue reading

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Google changes ‘Ad’ label – what impact for marketers?

Google New Ad Label

Have you noticed the change to Google Ads? Google started testing in January this year a new ‘Ad’ label and it has now been rolled out globally. This white label with green text and a green outline is replacing the solid green label that was launched in June 2016 . If you haven’t noticed, that may well have been the intention. … Continue reading

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Fast Mobile Page Load reduces Bounce Rate

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Mobile Consumers don’t hang around or wait Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. Global Product Lead Daniel Global Product Lead Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed. It’s no secret … Continue reading

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Web Design & UX Trends in 2017 [Infographic]

Web Design Trends for 2017 Website design in 2016 was not a massive mountain to conquer. Design agencies tended to follow the current trends. Now, however, we need look forward to the trends predicted for the years ahead. The customer experience all important Let’s have a look at these trends and use them in our next web projects to land in … Continue reading

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Technical SEO is seeing a Renaissance

Mobile Search

The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web It’s interesting to think that technical SEO has become a dying breed in recent years. At the same time, a number of self-styled thought leaders have made statements that modern SEO is not technical. These statements misrepresent the opportunities and problems that have sprouted on the … Continue reading

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RankBrain: four SEO tactics you’ll need to survive

What does RankBrain do?

RankBrain – Google’s AI relevance engine Google calls RankBrain when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its results that don’t provide the highest-quality content and to find the most relevant answers for users. Now marketers who want to gain precious visibility on always-shrinking organic … Continue reading

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