Tag Archives: testing

Google: Quality Score – how to improve it!

Quality Score is not a fixed measurement The QS (quality score) shown in your Adwords account is an indicative measure and not an absolute but is an indication of how well Google thinks you’re doing. It is calculated, in real-time, each time a searcher enters a search query and used in the decision if your ad will be shown, what … Continue reading

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How small changes increased clickthrough by 40%+

Would you like an increase of 40% in shopping cart conversions?

Which e-commerce basket start page persuaded 40%+ more people to carry on with the checkout process during this Which Test Won test?

Shopping cart abandonment rates are a continual headache for web based shops and consistently run at about the 60% mark.

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Google Adwords Search Funnels

Google announces new paid search reporting facilities but there are concerns

On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.

Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.

Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.

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The writing on the wall for traditional advertising

UK Internet/Digital Advertising shows another year of growth

Online/digital advertising expenditure in UK showed a 4.2% increase to £3.5 billion in 2009 bucking the trend seen in other areas of the advertising industry.

Search advertising exceeded £2 billion with video ads showing the greatest growth. The figures for online grew during 2009 despite an overall decline in the total UK advertising spend.

Is this the death knell for traditional advertising?

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Twitter – Is it really any good for business

More on Twitter for business

There has been a number of posts on the above over the past months and the jury still seems to be out.

Although this year may see it and some of its siblings come of age!

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If Amazon is so successful just copy them!

Amazon are successful! Why not just copy them?

If you’re in the web design/optimisation business, how often are you asked if you can build a site just like Amazon’s?

Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned.

To copy is the sincerest form of flattery!

Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!


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