Tag Archives: sem

Google Analytics–More new features

More Google Analytics updates/improvements Google continues to try and improve and make more relevant all its offerings whether that is search based or in this case relating to its free Google Analytics. With all the Panda updates that have gone on this year alone it is sometimes difficult for many site owners to understand the real impact these may have … Continue reading

Posted in Analytics, Google, Search Engine Optimisation | Tagged , , | 1 Comment

Google Places – It’s changing face

New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews and mentions giving them a lower priority. It would appear they are giving reviews from Google account users a higher and more prominent role and have added more … Continue reading

Posted in Advertising, Google, Search Engine Optimisation | Tagged , , , , | Leave a comment

Email Marketing Best Practice!

Email best practice and does it apply to everyone?

HTML email marketing do’s but some don’t!

We are constantly reminded and remind clients of what is regarded best practice particularly where html email campaigns are concerned.

But, does it not apply to the big boys and big brand names. Apparently not…

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Posted in Conversion Rate Optimisation, Inbound Marketing | Tagged , | Leave a comment

Not all Url Shortening Services are Equal

Choose the best for your SEO activities

When using any of these services you have to be careful which service to use as they all don’t use a 301 direct and it is important from an Search Engine Optimisation perspective.

For those not fully aware what redirects are or do then a brief overview will help explain. There are different types of redirects and various ways they can be implemented.

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Posted in Search Engine Optimisation, Social Media | Tagged , , | 1 Comment

If Amazon is so successful just copy them!

Amazon are successful! Why not just copy them?

If you’re in the web design/optimisation business, how often are you asked if you can build a site just like Amazon’s?

Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned.

To copy is the sincerest form of flattery!

Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!

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Posted in Search Engine Optimisation, Testing | Tagged , , , , | 2 Comments

Build backlinks with Google Alerts

What are Google Alerts?

Google Alerts are email updates, delivered to your inbox, of the latest and relevant Google results based on a word, phrase or topic of your choice.

They can be used for a variety of purposes including:

  • monitoring current and developing news stories
  • keeping an eye on a competitor or industry sector
  • getting the latest news on a celebrity or an event
  • keeping up-to-date with your favourite sport or team

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Posted in Google, Inbound Marketing, Search Engine Optimisation | Tagged , , , | 1 Comment