Tag Archives: optimisation

Onsite User Behaviour as a Ranking Signal

User Behaviour Data as a Ranking Signal

Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate analysis is one of the most prominent search quality feedback signals Read full article about Onsite User Behaviour as … Continue reading

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Cart Abandonment – how to minimise it!

Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp. Rewarding Repeat Customers According to the Center for Retail Management at Northwestern University, only 12%-15% of customers are loyal to a single retailer, but that small … Continue reading

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Facebook Edgerank, why is it important?

Facebook Edgerank A question was asked recently on a Facebook status update about how can you ensure your post is seen by the largest amount of the online community. Apart from writing a blog post or some other piece of content and linking to it on Twitter or creating a press release and publishing it, in this instance it was … Continue reading

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Why Website Optimisation

Website optimisation – what good can it do?

Two sides of the same coin

SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.

SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.

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