Tag Archives: matt cutts

Is SEO bad? No, but a penalty for over-optimised content!

Posted on March 20 2012 by Rob Willox

Google will penalize if you over-optimize! During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content. It will penalize sites that optimize for search engine ranking rather than specifically for relevance to entered search terms. Or put another way; not focused on ‘customer satisfaction’. He confirmed that … Continue reading →

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Google: Short Urls are fine for SEO!

Posted on April 12 2011 by Rob Willox

What effect does Url shorteners have on your SEO? Since Google and other major search engines confirmed their increasing inclusion of social signals in their search algorithms there was and still seems to be some concern over the effect they might have on search engine optimisation. Posted last December entitled Not all Url Shortening Services are Equal highlighting the importance of … Continue reading →

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Google: ‘Farmer’/Panda Update

Posted on March 4 2011 by Rob Willox

Google the farmer attempts to address the problem of crappy content! It’s long been a bone of contention for legitimate search marketers that the search engine results pages (serps) are often cluttered with what appears to be links to sites which are mainly link, comparison or content farms rather than links to individual sites with real content relating to the … Continue reading →

Posted in Google, Search Engine Optimisation | Tagged , , , | 4 Comments