Tag Archives: email marketing

Email Marketing Benchmarking by MailChimp

MailChimp Marketing Software

How does your email marketing stats measure up? MailChimp is an industry leading email marketing platform supplier and sends out billions of email for clients every month. Email is delivered for more than two million users and lots of data is tracked. This study monitored hundreds of millions of emails delivered where campaign tracking had been activated and users included … Continue reading

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Email Marketing Best Practice!

Email best practice and does it apply to everyone?

HTML email marketing do’s but some don’t!

We are constantly reminded and remind clients of what is regarded best practice particularly where html email campaigns are concerned.

But, does it not apply to the big boys and big brand names. Apparently not…

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Google Analytics – Tracking email campaigns

Track email campaigns with Google Analytics

If you are not tracking the success of your email campaigns then you are missing a huge opportunity.

Assuming that you do have Google Analytics installed (if you don’t then do it now!) you can measure the interest different offers have on your email recipients.

By tagging links in your email campaigns Google Analytics can segment the clicks each link gets and you are able to monitor the conversion rate and success of each.

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