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Tag Archives: ecommerce
The Psychology Drivers of Ecommerce [Infographic]
The psychological drivers that influences Ecommerce buying decisions Analysis of psychological drivers influencing online buying behaviour and decisions. Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the passage of potential buyers through your sales funnel. It’s important to remember that not all decisions are made … Continue reading
9 tips to optimise your ecommerce site
The Get Elastic Blog published today a post entitled 5 Reasons Why Your Ecommerce Site Matters More Than Ever and highlighted 9 areas that can help ecommerce site owners maximise their online activity (see below). Online sales are growing faster than offline sale Delloitte’s forecast there will be a 14% increase in non-store sales. Non-store sales, in this context, includes … Continue reading
Posted in Ecommerce, Search Engine Optimisation
Tagged ecommerce, search engine optimisation (seo), seo
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QR Codes – Subway shopping, just one thing they are good for!
QR Codes – good for something, then! In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and eventually, sales. For those who were maybe unsure of what they were, I used the example of supermarket checkouts to give an elementary explanation, where … Continue reading
Posted in Advertising, Ecommerce, Inbound Marketing, Social Media
Tagged advertising, ecommerce, inbound marketing, mobile, qr codes
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Google, Yahoo & Bing adopt new web coding microformat
How will Schema impact on SEO? On 9 June 2011, it was announced that the web’s leading search engines, Google, Yahoo and Bing, are giving their support to what appears to be a significant update to the way they will be indexing content apparently starting now and in the future. The announcement doesn’t appear to have received any great coverage … Continue reading
Posted in Google, PPC, Search Engine Optimisation, Web Design
Tagged ecommerce, google, search engine optimisation (seo), seo
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QR Codes: What good are they?
What are QR Codes? First of all it might be useful to explain a little bit about what they are. WikiPedia gives the definition:- A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on … Continue reading
Posted in Advertising, Ecommerce, Inbound Marketing, Social Media
Tagged advertising, ecommerce, mobile, qr codes, social media
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SEO: Have you had a bad experience?
Was reading a blog post on the University of Salford SEO blog relating to the importance of SEO. It was written by a website owner who had had a bad experienced with their SEO expert and took one of the university’s seo courses. Posted a comment which on reflection thought would share here as the experience he had is not that … Continue reading
