Tag Archives: conversion

Have you done a WeWe recently?

I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE  are quite able to rattle on about all the things WE think are important to US … Continue reading

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Meta tags-what are they?

Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website owners who are just starting to get to grips with the terms and often, jargon-laden, advice and information in our industry so… … Continue reading

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Google: Reading Level Search

Can Reading Level Search affect SEO?

On 14 December, on Google for Students blog, Google announced a new feature Reading Level search.

Found under Advanced Search it enables returned search results to be filtered by reading level of the page content.

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What’s Black Friday?

Black Friday – the day after thanksgiving. In the US, thanksgiving is a big family holiday, a bit like christmas day is traditionally here in the UK. It is on the 4th Thursday of November and it falls on the 25 November this year. In recent years the following day has been branded Black Friday and is reportedly the highest … Continue reading

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Is your site ready for the holiday rush?

Make sure your home page is working as hard as it can!

In the lead up to probably the busiest sales period of the year it’s important that, particularly if you are an online ecommerce site, you’re ready for those visitors looking for gift ideas, especially when in their hand they’re holding their credit card.

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Using description tag creatively to boost conversion

How the description tag can improve clickthrough and conversion

Google search resultsIn a previous blog post regarding the description tag for search marketing, even although Google no longer (or ever did) use it in their search algorithm, it was suggested that it was still important enough to take time crafting it effectively.

Matt Cutts, head of Google’s Webspam team, did confirm that it is still used, and displayed below the page title in search page results, when relevant to the search terms entered.

So, how can it be used effectively to help increase clickthrough rates?

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