Tag Archives: conversion

Cart Abandonment – how to minimise it!

Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp. Rewarding Repeat Customers According to the Center for Retail Management at Northwestern University, only 12%-15% of customers are loyal to a single retailer, but that small … Continue reading

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Why do you need a website redesign?

To redesign or not to redesign that is the question! No it’s not! The most important question to ask is why you think you need to have a redesign in the first place. I’m not saying that websites shouldn’t be the subject of a full redesign, if really necessary, but sometimes when the question is answered it turns out that … Continue reading

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The 10 important elements for landing page design

What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into your website (a page that may not be as highly optimised, focused or targeted). … Continue reading

Posted in Conversion Rate Optimisation, Inbound Marketing, PPC, Search Engine Optimisation, Testing | Tagged , , , , , , , , | 2 Comments

Have you done a WeWe recently?

I’m talking about your customer focus, nothing else, honest! When somebody asks US what it is WE do, at least most of US with a business to run, customers to find, leads to follow up and a host of other concerns, like most people WE  are quite able to rattle on about all the things WE think are important to US … Continue reading

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Meta tags-what are they?

Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website owners who are just starting to get to grips with the terms and often, jargon-laden, advice and information in our industry so… … Continue reading

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Google: Reading Level Search

Can Reading Level Search affect SEO?

On 14 December, on Google for Students blog, Google announced a new feature Reading Level search.

Found under Advanced Search it enables returned search results to be filtered by reading level of the page content.

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