Tag Archives: conversion

RankBrain: four SEO tactics you’ll need to survive

What does RankBrain do?

RankBrain – Google’s AI relevance engine Google calls RankBrain when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its results that don’t provide the highest-quality content and to find the most relevant answers for users. Now marketers who want to gain precious visibility on always-shrinking organic … Continue reading

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Neil Patel’s Eight Pet Peeves About Most Blogs

Neil Patel’s Eight Pet Peeves About Most Blogs

Today, just about everyone is doing content marketing. But not everyone is doing it right. More than 90% of marketers are using content marketing. These marketers spend a whopping 33% of their marketing budget on content marketing. But there’s a problem: Many businesses are totally inept at blogging. In a 2013 survey, researchers discovered that only 1 in 8 businesses had … Continue reading

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Online Customer Reviews – How important are they?

The Importance Of Online Customer Reviews [Infographic]

How important are customer reviews to shoppers? It turns out, gleaned from recent study, that customer reviews are very important. It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store. It appears that 88% of consumers trust online reviews as much as personal recommendations. Some of the key findings:- For nearly 9 … Continue reading

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Cart Abandonment – how to minimise it!

Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp. Rewarding Repeat Customers According to the Center for Retail Management at Northwestern University, only 12%-15% of customers are loyal to a single retailer, but that small … Continue reading

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Why do you need a website redesign?

To redesign or not to redesign that is the question! No it’s not! The most important question to ask is why you think you need to have a redesign in the first place. I’m not saying that websites shouldn’t be the subject of a full redesign, if really necessary, but sometimes when the question is answered it turns out that … Continue reading

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The 10 important elements for landing page design

What are 10 important elements for website landing page design Not every page a visitor arrives at is the home page (and it’s the one you have probably spent most time getting right). Organic search results could send a possible customer to a page deeper into your website (a page that may not be as highly optimised, focused or targeted). … Continue reading

Posted in Conversion Rate Optimisation, Inbound Marketing, PPC, Search Engine Optimisation, Testing | Tagged , , , , , , , , | 2 Comments