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Categories
Tag Archives: behavioural targeting
Can I have a Cookie, please? Maybe, but not for 12 months say ICO!
New Laws for the use of cookies that store online user information
May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK [...]
Posted in Advertising, Analytics, Ecommerce, Security, Web Design
Tagged advertising, behavioural targeting, google analytics, security
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Google: Display Advertising theory
Google outlines the theory of display advertising using ideas taken from science
Google’s Neal Mohan, Vice President of Product Management, confirmed their long-term future will be based on display advertising and over the last 6-9 months have outlined their vision.
In a [...]
Posted in Advertising, Google
Tagged advertising, behavioural targeting, google, social media
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Behavioural Targeting and Advertising Proposals
US trade bodies adopt badge scheme
It’s almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited.
Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites.
Ecommerce & BT under investigation
OFT is to investigate ecommerce and behavioural targeting
The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers.
As part of its brief it will also include price comparison sites and the increasing application of behavioural targeting in relation to online advertising.
An outcome of the investigation could result in an industry code of practice on advertising and pricing if the OFT finds significant evidence of misleading, unfair or unethical behaviour being employed by online retailers.