Tag Archives: amazon

Amazon just keeps Kindling Along

Posted on January 28 2011 by Rob Willox

Amazon continues to go from strength to strength
Amazon has just notched up its first $10bn quarter largely on the back of its Kindle, selling more e-books than paperbacks.
Although sales of paperbacks also increased Amazon is selling 15% more of its [...]

Posted in General | Tagged , , | Leave a comment

If Amazon is so successful just copy them!

Posted on December 17 2009 by Rob Willox

Amazon are successful! Why not just copy them?

If you’re in the web design/optimisation business, how often are you asked if you can build a site just like Amazon’s?

Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned.

To copy is the sincerest form of flattery!

Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!


Continue reading →

Posted in Search Engine Optimisation, Testing | Tagged , , , , | 1 Comment

Amazon’s success through testing

Posted on June 17 2009 by Rob Willox

Amazon – Progessive and incremental changes for higher conversion

Amazon 1995

If you’ve been on Amazon.co.uk recently you will have noticed they are celebrating their 10th anniversary. How many can remember what Amazon’s site looked like 10 years ago?

I can’t remember either but I know it looked nothing like it does today!

Amazon UK’s big brother is three years older being launched in 1995 and this is what it looked like when it first arrived on the scene (on the right):-

Amazon re-design or Evolution?

Today is looks a lot different (below) and looks like it’s gone through some major re-design since first being launched when it just sold books.

Continue reading →

Posted in Conversion Rate Optimisation, Testing, Web Design | Tagged , , , | 2 Comments