Onsite User Behaviour as a Ranking Signal

Question: How does a search engine interpret user experience?User Behaviour & Click-through rate as a Ranking Signal

Answer: They collect and process user behaviour data.

Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.

Click-through rate analysis is one of the most prominent search quality feedback signals

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
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