Mobile shopping activity up over 2011 holiday period

Posted on January 12 2012 by Rob Willox

Mobile shopping holiday activity up Year on Year

Click Share by device stats according to Marin SoftwareHoliday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.

Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. The click through rate on tablets was 38 percent higher than on desktops.

Full article and report: Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
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