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DuckDuckGo (DDG) is a private search engine seeing exponential growth Since its inception only a few years ago DDG (DuckDuckGo) has seen exponential growth. Rand Fishkin of Moz has said it will be “the fastest growing search engine of 2016”. It is still no real threat to Google who still dominate search, but it is seeing impressive growth:- It averages 10m … Continue reading
Web Design Trends for 2016 Your website is your visitor’s window on your world and often the first impression they have! As such it is important that a first impression makes the right one! The question is should you jump on every design trend which might help make sure that impression is the right one. The question is should you jump … Continue reading
‘Quality’ web pages rank better and speed is a big factor! Back in 2013, Google confirmed that their search algorithm was continually evolving and the results monitored by human raters. As confirmation they published their human rating guidelines to offer a level of transparency to help webmasters understand what Google looks for in web pages. They have updated the guidelines … Continue reading
DIY Product Photography for Effective Ecommerce Sales High quality product photography is essential for apparel ecommerce and indeed ecommerce in general. For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best … Continue reading
The personal touch can often be overlooked in the digital marketing age It is often said, not only for marketing but in general, that simple is often best! With the growing dependence on the internet, digital marketing and automation it is easy to forget earlier and effective marketing techniques. With the proliferation of new technologies, platforms and new tools to … Continue reading
How important are customer reviews to shoppers? It turns out, gleaned from recent study, that customer reviews are very important. It shows that 90% of consumers will read online reviews before visiting either an online or bricks-and-mortar store. It appears that 88% of consumers trust online reviews as much as personal recommendations. Some of the key findings:- For nearly 9 … Continue reading