Google rolling out new version 5 of Analytics

Google Analytics v5 rollout with new features

Google has been rolling out and informing Analytics users that the new version of Google Analytics will soon be activated in their accounts as they move towards withdrawing the old version completely by early 2012.

The new version has a completely redesigned interface that, Google says, makes it even easier to explore your data.

In addition there a number of new features being introduced. Below are a few of these that Google regards as the most significant:-

Google Real Time Reporting

Google Real Time Reporting

Google Analytics Real-Time

Real-Time reporting shows you what’s happening on your site – right now!

The reports are updated continuously and each pageview is reported seconds after it occurs on your site.

You’ll find Real-Time reports in the ‘Home’ tab.

Multi-channel Funnels

Multi-channel Funnels

Multi-Channel Funnels

See which channels your customers interacted with during the 30 days prior to converting or purchasing.

Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks and display ads. Video demo & Usage guide

Enhanced Mobile Reporting

Enhanced Mobile Reporting

Mobile Reporting

More and more, visitors are using mobile devices to browse the web.

Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site.

You will be able to see even which mobile devices your visitors use and optimise for those devices.

Flow Visualisation

Visitor Flow Visualisation

Visitor Flow Visualisation

Flow Visualisation is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site.

Google says it has completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.
Video demo & Usage guides for Visitor Flow, Goal Flow.

Over the next few weeks Google Analytics v5 will become the default for all users.

At the same time they are simultaneously rolling out the report email scheduler and PDF export features which were useful for sharing your analytical insights with both colleagues and clients missing in the early interface.

Old version still available but for a limited period!

If you need to refer to the old version, you can find the link to old version in the top right corner of Google Analytics.

However, it would be a worthwhile exercise getting to know the new version as the old version will only be available until early in the new year.

Are you using the v5 of Google Analytics already and how valuable are your finding these new features listed above ? How do you find it?

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
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4 comments
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Mark Pitchforth
Mark Pitchforth

...and potentially rendered useless by the new cookie legislation!? Hopefully one of the new features is a work around.

Steve
Steve

Trying the new version and it's awesome. Visitor flow visualisation presents some interesting insights.

Rob Willox
Rob Willox

But, with the cookie law deadline fast approaching and less than 6 months away for just how long will we be able to continue using it?

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