Google Analytics v5 rollout with new features
Google has been rolling out and informing Analytics users that the new version of Google Analytics will soon be activated in their accounts as they move towards withdrawing the old version completely by early 2012.
The new version has a completely redesigned interface that, Google says, makes it even easier to explore your data.
In addition there a number of new features being introduced. Below are a few of these that Google regards as the most significant:-
Google Analytics Real-Time
Real-Time reporting shows you what’s happening on your site – right now!
The reports are updated continuously and each pageview is reported seconds after it occurs on your site.
You’ll find Real-Time reports in the ‘Home’ tab.
See which channels your customers interacted with during the 30 days prior to converting or purchasing.
More and more, visitors are using mobile devices to browse the web.
Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site.
You will be able to see even which mobile devices your visitors use and optimise for those devices.
Flow Visualisation is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site.
Over the next few weeks Google Analytics v5 will become the default for all users.
At the same time they are simultaneously rolling out the report email scheduler and PDF export features which were useful for sharing your analytical insights with both colleagues and clients missing in the early interface.
Old version still available but for a limited period!
If you need to refer to the old version, you can find the link to old version in the top right corner of Google Analytics.
However, it would be a worthwhile exercise getting to know the new version as the old version will only be available until early in the new year.