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	<title>SEO &#124; Inbound Marketing</title>
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	<link>http://blog.web-media.co.uk</link>
	<description>Search Optimisation &#38; Conversion Blog</description>
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		<item>
		<title>How Social Media Login impacts on Ecommerce Engagement</title>
		<link>http://blog.web-media.co.uk/social-media/how-social-media-login-impacts-on-ecommerce-engagement/</link>
		<comments>http://blog.web-media.co.uk/social-media/how-social-media-login-impacts-on-ecommerce-engagement/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 11:47:30 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1233</guid>
		<description><![CDATA[Social Media Login and Ecommerce Engagement
It would appear from the most recent research is that more consumers are favouring using their social media account(s) to login to ecommerce sites in preference to a guest login/checkout process.
It’s long been known that [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/social-media/how-social-media-login-impacts-on-ecommerce-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enforcement of cookie consent law for analytics not a priority</title>
		<link>http://blog.web-media.co.uk/analytics/enforcement-of-cookie-consent-law-for-analytics-not-a-priority/</link>
		<comments>http://blog.web-media.co.uk/analytics/enforcement-of-cookie-consent-law-for-analytics-not-a-priority/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 09:22:54 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1219</guid>
		<description><![CDATA[Analytics or feature based cookies are pretty low on enforcement scale
As the deadline for the enforcement of the UK&#8217;s Privacy and Electronic Communications law looms even closer (26 May 2012) there has, at last, been some light and clarity about [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/analytics/enforcement-of-cookie-consent-law-for-analytics-not-a-priority/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>EU Cookie Law &#8211; will you be prosecuted?</title>
		<link>http://blog.web-media.co.uk/security/eu-cookie-law-will-you-be-prosecuted/</link>
		<comments>http://blog.web-media.co.uk/security/eu-cookie-law-will-you-be-prosecuted/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 11:35:25 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1186</guid>
		<description><![CDATA[Impending enforcement of European Union Cookie Law directive!
Last May posted an announcement by ICO (Information Commissioner’s Office) that New Laws for the use of cookies that store online user information were to be introduced on 26 May 2011.
The announcement made [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/security/eu-cookie-law-will-you-be-prosecuted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is SEO bad? No, but a penalty for over-optimised content!</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/is-seo-bad-no-but-a-google-penalty-for-over-optimised-content/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/is-seo-bad-no-but-a-google-penalty-for-over-optimised-content/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 14:38:07 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[search engine optimisation (seo)]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1161</guid>
		<description><![CDATA[Google will penalize if you over-optimize!
During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content.
It will penalize sites that optimize for search engine ranking rather than specifically [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/is-seo-bad-no-but-a-google-penalty-for-over-optimised-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook timeline for Business Pages is here!</title>
		<link>http://blog.web-media.co.uk/social-media/facebook-timeline-for-business-page-is-here/</link>
		<comments>http://blog.web-media.co.uk/social-media/facebook-timeline-for-business-page-is-here/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 14:38:22 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1147</guid>
		<description><![CDATA[Facebook business page timeline goes live!

As suggested in earlier post regarding new Facebook timeline for personal profiles, and perhaps a bit sooner than expected, Facebook has launched it timeline for business pages.
It follows along similar lines as your personal timeline [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/social-media/facebook-timeline-for-business-page-is-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Panda is a year old &#8211; were you affected?</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/panda-is-a-year-old-were-you-affected/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/panda-is-a-year-old-were-you-affected/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 16:57:56 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1142</guid>
		<description><![CDATA[Panda &#8211; a year on!
The Panda updates have been a regularly commented on feature of search in the last 12 months since it burst onto the scene last year. Much has been said, criticised from some quarters and some horror [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/panda-is-a-year-old-were-you-affected/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pinterest &#8211; is it a useful business tool?</title>
		<link>http://blog.web-media.co.uk/social-media/pinterest-is-it-a-useful-business-tool/</link>
		<comments>http://blog.web-media.co.uk/social-media/pinterest-is-it-a-useful-business-tool/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 16:19:29 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1134</guid>
		<description><![CDATA[Pinterest! Is it useful for business?
With the amount of &#8216;talk&#8217;, blogs, tweets, posts etc about the newest social media platform, Pinterest, it is difficult to ignore so&#8230;
A few weeks ago requested an invite (still by invitation although you can just request one) [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/social-media/pinterest-is-it-a-useful-business-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The State of Inbound Marketing &#8211; Hubspot Report &amp; Webinar</title>
		<link>http://blog.web-media.co.uk/inbound-marketing/the-state-of-inbound-marketing-hubspot-report-webinar/</link>
		<comments>http://blog.web-media.co.uk/inbound-marketing/the-state-of-inbound-marketing-hubspot-report-webinar/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 16:44:44 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1122</guid>
		<description><![CDATA[Inbound Marketing in 2012
Hubspot is an acknowledged and leading supplier of inbound marketing automation and marketing software. They are often seen to lead the way in driving the concept that has turned marketing on its head.
Inbound Marketing v. Outbound Marketing
Traditional [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/inbound-marketing/the-state-of-inbound-marketing-hubspot-report-webinar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What should site bounce rate be?</title>
		<link>http://blog.web-media.co.uk/analytics/what-should-site-bounce-rate-be/</link>
		<comments>http://blog.web-media.co.uk/analytics/what-should-site-bounce-rate-be/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:51:17 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[search engine optimisation (seo)]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1112</guid>
		<description><![CDATA[What is your sites bounce rate?
&#8220;Are you using any website analytics?&#8221; is not a question that you generally need to ask a new or potential client as it is easy enough to find out for yourself but it&#8217;s surprising just how [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/analytics/what-should-site-bounce-rate-be/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are QR codes (quick response) catching on at last?</title>
		<link>http://blog.web-media.co.uk/advertising/are-qr-codes-catching-on-at-last/</link>
		<comments>http://blog.web-media.co.uk/advertising/are-qr-codes-catching-on-at-last/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:48:54 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1095</guid>
		<description><![CDATA[QR Codes double in use in 2011
Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in January.
In a survey of the top 100 magazine titles throughout the [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/advertising/are-qr-codes-catching-on-at-last/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Google+ catching up?</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/is-google-plus-catching-up/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/is-google-plus-catching-up/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:29:56 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1077</guid>
		<description><![CDATA[No Google+ business page yet? Maybe time to think about it!
Social media is sometimes over-hyped and too much influence given to it, by what appears to be an increasing number of experts and gurus, some of whom just jump on [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/is-google-plus-catching-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile shopping activity up over 2011 holiday period</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/mobile-shopping-activity-up-over-2011-holiday-period/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/mobile-shopping-activity-up-over-2011-holiday-period/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:43:16 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1058</guid>
		<description><![CDATA[Mobile shopping holiday activity up Year on Year
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/mobile-shopping-activity-up-over-2011-holiday-period/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s new timeline is almost upon us!</title>
		<link>http://blog.web-media.co.uk/social-media/facebooks-new-timeline-is-almost-upon-us/</link>
		<comments>http://blog.web-media.co.uk/social-media/facebooks-new-timeline-is-almost-upon-us/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:04:57 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1045</guid>
		<description><![CDATA[Facebook’s new look timeline

Facebook&#8217;s new timeline is being phased in worldwide and will become the standard view from the 18 January 2012.
The new Facebook Timeline will eventually go live for everyone on Facebook on the above date whether or not [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/social-media/facebooks-new-timeline-is-almost-upon-us/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Multi Channel Reports Explained</title>
		<link>http://blog.web-media.co.uk/testing/multi-channel-reports-explained/</link>
		<comments>http://blog.web-media.co.uk/testing/multi-channel-reports-explained/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 14:39:29 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1036</guid>
		<description><![CDATA[Google Analytics Multi-Channel Funnels
Back in August 2011 posted Multi Channel Funnel reports in Google Analytics about the introduction of the new features and the possibilities they offered.
Sometimes, particularly for site owners not steeped in analytics, they might not be as simple or [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/testing/multi-channel-reports-explained/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing&#8211;The A to Z</title>
		<link>http://blog.web-media.co.uk/social-media/social-media-marketingthe-a-to-z/</link>
		<comments>http://blog.web-media.co.uk/social-media/social-media-marketingthe-a-to-z/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 09:54:26 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1030</guid>
		<description><![CDATA[Social Media Marketing Dictionary: 120 Terms to Know
Hubspot  recently posted the list below of some of the most commonly used social media terms and I make no apologies for repeating it below as it is useful for everybody.
The Social Media [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/social-media/social-media-marketingthe-a-to-z/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Psychology Drivers of Ecommerce [Infographic]</title>
		<link>http://blog.web-media.co.uk/ecommerce/the-psychology-drivers-of-ecommerce-infographic/</link>
		<comments>http://blog.web-media.co.uk/ecommerce/the-psychology-drivers-of-ecommerce-infographic/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 12:37:25 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1026</guid>
		<description><![CDATA[The psychological drivers that influences Ecommerce buying decisions
Analysis of psychological drivers influencing online buying behaviour and decisions.
Identifying and knowing what factors are important in the buying cycle and those that can have a positive influence is critical in smoothing the [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/ecommerce/the-psychology-drivers-of-ecommerce-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In 2012 will Google change the way we market on internet?</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/in-2012-will-google-change-the-way-we-market-on-internet/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/in-2012-will-google-change-the-way-we-market-on-internet/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:13:23 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[search engine optimisation (seo)]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1014</guid>
		<description><![CDATA[Is Google becoming the competition?
Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012, forecasting some of the things Google is doing that will [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/in-2012-will-google-change-the-way-we-market-on-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine optimization&#8211;some common misunderstandings</title>
		<link>http://blog.web-media.co.uk/search-engine-optimisation/search-engine-optimizationsome-common-misunderstandings/</link>
		<comments>http://blog.web-media.co.uk/search-engine-optimisation/search-engine-optimizationsome-common-misunderstandings/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 08:49:17 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Conversion Rate Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=1005</guid>
		<description><![CDATA[Common misunderstandings about search engine optimization
It&#8217;s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/search-engine-optimisation/search-engine-optimizationsome-common-misunderstandings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Santa Claus&#8211;Master Marketer</title>
		<link>http://blog.web-media.co.uk/ecommerce/santa-clausmaster-marketer/</link>
		<comments>http://blog.web-media.co.uk/ecommerce/santa-clausmaster-marketer/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 18:01:56 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Inbound Marketing]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=997</guid>
		<description><![CDATA[What Santa Knows About Marketing &#8211; And You Should Too
Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com.
It might be a few years old now but still topical, practical and good advice for [...]]]></description>
		<wfw:commentRss>http://blog.web-media.co.uk/ecommerce/santa-clausmaster-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yellow Pages continues to decline</title>
		<link>http://blog.web-media.co.uk/advertising/yellow-pages-continues-to-decline/</link>
		<comments>http://blog.web-media.co.uk/advertising/yellow-pages-continues-to-decline/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 13:39:56 +0000</pubDate>
		<dc:creator>Rob Willox</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inbound Marketing]]></category>

		<guid isPermaLink="false">http://blog.web-media.co.uk/?p=989</guid>
		<description><![CDATA[Yellow Pages &#8211; Even less walking for your fingers!
Last year, almost to the day, received my new copy of Yellow Pages for our local area. The new one just popped through the door (there was a time when it couldn’t [...]]]></description>
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