Hubspot recently highlighted 4 steps to increase shopping cart conversion. The first three involve some analysis, testing and possible modifications to your checkout process but the fourth is within every ecommerce site owner’s grasp.
Rewarding Repeat Customers
According to the Center for Retail Management at Northwestern University, only 12%-15% of customers are loyal to a single retailer, but that small cadre of shoppers can generate between 55%-70% of the company’s sales.
This goes to show that your job is not done after the original point of sale:-
- Make your returns as easy as possible.
- Send specialized deals to customers as their loyalty grows. Whenever possible, link your email automation to actual user behavior, and personalize the messages.
- Leverage social media to invite feedback and publicly act on that information.
- Simplify each successive purchase, storing billing information and reducing steps.