7 Steps to effective Product Photography

DIY Product Photography for Effective Ecommerce Sales

7 Steps to Beautiful DIY Apparel Product Photography

High quality product photography is essential for apparel ecommerce and indeed ecommerce in general.

For many customers, your images will determine whether or not they buy your product. Essential doesn’t have to mean expensive but care does need to be taken and some investment made to ensure it is done to the best standards.

The difference between the professional and amateur is talent, equipment, and experience but that should not necessarily stop you as following some guidelines can have you creating effective apparel product photography.

The following covers 7 main areas to keep in mind when starting out:-

  1. Prepare Garment/Product
  2. Studio Setup
  3. Lighting Position
  4. Style on Mannequin or Stand
  5. Camera Settings
  6. Taking the Shots
  7. Post Production

About Rob Willox

Inbound Marketing and SEO professional working and living in Scotland. Owner of Search Marketing company, WebMedia Inbound Marketing dedicated to helping small businesses get more from the internet and improve their profitability.
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