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Recent Posts
- How Social Media Login impacts on Ecommerce Engagement
- Enforcement of cookie consent law for analytics not a priority
- EU Cookie Law – will you be prosecuted?
- Is SEO bad? No, but a penalty for over-optimised content!
- Facebook timeline for Business Pages is here!
- Panda is a year old – were you affected?
- Pinterest – is it a useful business tool?
- The State of Inbound Marketing – Hubspot Report & Webinar
- What should site bounce rate be?
- Are QR codes (quick response) catching on at last?
Categories
Category Archives: Security
EU Cookie Law – will you be prosecuted?
Can I have a Cookie, please? Maybe, but not for 12 months say ICO!
New Laws for the use of cookies that store online user information
May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK [...]
Posted in Advertising, Analytics, Ecommerce, Security, Web Design
Tagged advertising, behavioural targeting, google analytics, security
3 Comments
Price less important than security for UK ecommerce users
Reputation not Price!
Of those surveyed only 26% said price was most important factor.
28% of more than 1,300 online users surveyed by Webcredible said that, despite the recession, reputation of the retailer was more than price when buying online mainly because of security fears.
Posted in Ecommerce, Security
Tagged conversion, cro, ecommerce, price-sensitivity, security
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