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Category Archives: Security
EU Cookie Law – will you be prosecuted?
Impending enforcement of European Union Cookie Law directive! Last May posted an announcement by ICO (Information Commissioner’s Office) that New Laws for the use of cookies that store online user information were to be introduced on 26 May 2011. The announcement made it clear that websites that don’t comply with the european law directive could be prosecuted with large fines … Continue reading
Can I have a Cookie, please? Maybe, but not for 12 months say ICO!
New Laws for the use of cookies that store online user information May 26th 2011 marks the date when new rules, the EU’s Privacy and Electronic Communications Directive, governing the use of cookies by websites comes into force in the UK and across Europe. (See BBC video below for an overview.) For those who can remember the Cookie Bear in … Continue reading
Posted in Advertising, Analytics, Ecommerce, Security, Web Design
Tagged advertising, behavioural targeting, google analytics, security
5 Comments
Price less important than security for UK ecommerce users
Reputation not Price!
Of those surveyed only 26% said price was most important factor.
28% of more than 1,300 online users surveyed by Webcredible said that, despite the recession, reputation of the retailer was more than price when buying online mainly because of security fears.
Posted in Ecommerce, Security
Tagged conversion, cro, ecommerce, price-sensitivity, security
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